In a brand new partnership deal, between ITV, Syco TV, Gamesys and Social TV specialists Monterosa; an agreement has been inked to produce a live online play-along experience for the new Simon Cowell TV game show – Red or Black? This is a massively exclusive deal, which should also produce massive revenue, and producers could not have chosen a better online gaming software partner. Gamesys has a reputation for not only rolling out some of the best games in the online bingo industry, they are also an extremely ‘exclusive’ software company. There are very few sites on the Gamesys software platform – The Sun Bingo, Jackpot Joy Bingo and Caesars Bingo to name but three. But there aren’t many more than this!

We are not really sure what keeps Gamesys so exclusive; it could be the price of the product; or perhaps just the fact that they are incredibly choosy about their brand partners.

A far as developing the new Simon Cowell game goes, again this is an elite partnership, Red or Black was only launched on TV for the first time this weekend. It is being aired by ITV, and together with this television studio, Syco TV and Gamesys, they have developed four versions of the new game to be launched (again exclusively) on Jackpot Joy Bingo. The launch will also be supported by an on-air promotion.

The Queen of Bingo is already dressed in red and black at the site, as are Jack and Joy; there are brand new promotions up for grabs and the new games have been launched. To celebrate this BIG happening they are giving away a million Joy Point while you play along with the TV show, and have a whole host of other promotions lined up, including one for roulette. Roulette is obviously also really appropriate, being a red and black game. There is even a Domino’ pizza promotion thrown in – we all know nothing goes better with online bingo than a discounted pizza from Domino’s.

The Red or Black concept has offered tons of scope for not only the new game, but also to give the principle characters and even the site itself, a brand new look. They look fabulous in their red and black outfits, and we don’t doubt for a moment that a whole new fan-base will be attracted to play. An audience which interacts with the live TV show and online in real-time, is getting a very exciting product. It has been proven time and again that online bingo supported by a symbiotic TV product really works well in this business.

The brand new games are Red or Black Slots – with a fortune cookie which could uncover a massive progressive prize, Red or Black Hi Lo like the Casino Bet game, the Red or Black Instant scratchie, and Red or Black Stacks which is a keno variant. The TV game-show will be aired live (it started this Saturday the 3^rd September) over 7 consecutive nights, and, you many be interested to know there is a £1m prize up for grabs.